Crazy promotion for cheese returns to Whistler

It’s crazy way to promote cheese but contestants running, tumbling and falling down Blackcomb Mountain has proven effective—and a great deal of fun—for Dairy Farmers of Canada as it demonstrated again at the sixth annual Canadian Cheese Rolling Festival in Whistler, B.C., last Saturday, August 17, 2013.

When asked how an apparently staid organization like Dairy Farmers of Canada can sponsor such chaos, Wally Smith, DFC president, says, “Well, maybe we’re not as staid and conservative as you think.”

The video above tells all. Click here for our photo album as well as a link to more images at 100% Canadian Milk.

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