At 12 noon today, Loblaws stores across Ontario banded together to break the Guinness World Records title for the most Parmigiano-Reggiano wheels cracked simultaneously.
Employees in more than 250 stores were specially trained to crack more than 300 wheels at one time. A representative from the Parmigiano-Reggiano Cheese Consortium was in attendance in Toronto at the Loblaws at Maple Leaf Gardens store as the stores attempted the historic endeavour which CheeseLover.ca witnessed at the Pickering store—mainly because we love the smell and taste of freshly cracked DOP Parm.
That’s Nunzio Coppa (left) and Phil Chamberlain displaying their handiwork in Pickering. It took them just over four minutes to crack open the 40-kilogram wheels.
The former record was 176 wheels achieved in 2008. The new record by Loblaws will be tabulated later today.
Parmigiano-Reggiano is a hard Italian cheese produced in the region of Parma, Italy, using the same recipe for almost 1,000 years. Parmigiano-Reggiano has been considered for centuries as the “king of cheese” with its amazing taste and crystalline texture. It is sold exclusively around the world through the Parmigiano-Reggiano Consortium (or Consorzio).